1. Use high quality images and video on your product pages
When you go shopping, consider what you want to see. When you shop online, you can’t touch or try on the product. The best thing you can do is show the customer a detailed image or video so they know exactly what they’re getting. Conversion
2. Offer free shipping
Online shoppers have come to expect a certain level of service from Amazon. Customers will go somewhere else if your store does not provide free shipping. If it’s necessary, raise the price of your products to cover shipping costs.
3. Provide limited time coupon codes
Create coupon codes that customers can use at checkout to receive a specific amount off or a percentage off for a limited time. When your coupon code expires, it creates a sense of urgency, and customers are more likely to complete their purchase without being distracted.
4. Be competitively priced
If you’re selling brand-name items that a lot of other stores sell, you’ll have to compete by pricing your products at or below the average price. The price someone is willing to pay is heavily influenced by the quality of your marketing and imagery.
5. Use cart abandonment software
If you have a lot of abandoned carts, people who come to your site, put something in the cart, and then leave the abandoned cart software can help you dramatically increase your store conversion rates. This software allows you to create follow-up emails that will send the user an email with their cart contents as well as a coupon code for a discount if they complete their order.
6. Setup structure so visitors can easily find products
Structure your product categories logically, but keep the number of levels as low as possible to allow users to find a product as quickly as possible. The more quickly a visitor can locate a product, the more likely they are to make a purchase from you.
7. Always show shopping cart contents
After the user has added an item to the cart, display a shopping cart icon with a link to it. They won’t be able to check out if they can’t find the cart. As customers check out, make sure to show them exactly what they’re buying.
8. Give detailed product descriptions
Make sure you give a thorough description of the product so the customer knows exactly what they’re getting. They aren’t in a store, after all, where they can ask questions. Returns will be avoided as a result of this. All of this contributes to the improvement of your SEO ranking, which is advantageous to you for a variety of reasons.
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